To Know About Search Engine Spider

A spider is a program that visits Web pages and other information in order to create entries for a search engine index. All search engine used spider to collect information on the web. Spider is also know as crawler or bot. The major search engines on the Web all have such a program, which is also known as a "crawler" or a "bot. Spider are called spiders because they usually crawl many sites in parallel at the same time, their "legs" spanning a large area of the "web."

Taking care of the search engine spiders likes and dislikes can prove to be crucial for success of your website.

How The Spider Works

They are called spiders because they crawl over the Web in search of content. Search engines gather data about a website by 'sending' the spider or bots to 'read' the site and copy its content. This content is stored in the search engine's database. As they copy and absorb content from one document, they create record links and send other bots to make copies of content on those linked documents this process goes on and on. As of now the major search engines have established databases that measure their size in the tens of billions using this process.

Spiders are program to read site content like a human. It will start at the top left hand corner, reading line by line. In case of columns spiders will read the left hand column before moving to central and right hand column. It will read and record the whole site to the very last word.

Spider Loves

Provide clear paths for spiders to follow, put easy to follow text links directed to the most important pages in the site at the bottom of each document. The sitemap is the most important link in the site as it directs spiders through the website.

Provide as much relevant key word rich text as possible. Search engine spiders read the text that is on your Web site to decide if your site is relevant or not. If they do not find the keyword being searched they will simply ignore your site and move to the next site. Also make sure the text is relevant and makes sense.

Provide clear identification between areas that to be used and areas that are off limit to the spiders.

Provide clear titles; after the URL of a site, the first information a spider records is the title of the site. Titles should have the most important keyword targets.

Provide a well written Description Meta tag. Search engines use Description Meta tag to collect information on the topic or theme of the site.

Spider Hates

Avoid Very large volume in content. Spiders can only download a fraction of the Web pages within a given time frame, so if you have too much it might skip the most important parts.

Avoid dynamic page generation, spiders generally tend to avoid pages having any resources that have a "?" i.e. dynamic in nature. Stick to static generation spiders prefer them.

Avoid too many graphics. Spiders are not fond of graphics as they are not readable for them so keep it simple.

Avoid Key word misuse. Doesn’t just string a lot of keywords together, remember the spiders are very smart and they will ban you for spamming.

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Web Promotion Tips

I am going to write post about how to successfully optimize a website, When you will use these free tips then surely you will lead to an increase in traffic to your website, this will increase your sales/revenue.

1. Unique and Quality Content

The content of your website should be unique, well written and useful for people who are likely to read it. There are a lot of web sites which have duplicated content means these content already available on other site. The technique Copy and Paste is very easy but not successful. After detected by the search engine your site will get the plenty from the major search engine and will make it extremely difficult for you to gain a high ranking again.

2. Regularly Update your website

You should be regularly updating your website with additional informative unique and interesting content. This technique is very helpful in increasing your ranking..

3. Key phrases

Each website is optimize for a keyword to get a high ranking on search engine for, these phrases or keywords should all appear somewhere on the websites homepage. Use H1 and H2 tags will help you to target specific keyword phrase.

4. Getting quality one-way back links

Try to get a high value quality one way links. This is not easy to do and has recently become a whole lot harder after Google put an end to paid links.

5. Write articles

Article marketing is a powerful mathod of web promotion, I would advise people to write an average of article per day. And post it on articles websites and create blogs. This will help you to gain quality one way links.

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Web 2.0 Technology

Web 2.0 Technology is a new way that is used by the World Wide Web technology and web design that aims to provide the creativity, collaboration and sharing information among users. With these advanced Technology, a second generation (Web 2.0) of web-based communities and hosted services, like as social-bookmarking sites, press release, Blogs, wikis and folksonomies, are evolving. As emphasized in Wiki's definition the most advantage of Web 2.0 technology is the ability to have interaction and collaboration among users.

Some of the most popular Web 2.0 sites would include MySpace; it has receive an amazing 50,000,000 plus hits per day, Facebook and YouTube. These are the well known sites but there are also millions of others web sites that allow the user for sharing information including blogs, forums, and the social networking sites such as Stumbleupon and Digg.

The best think for web 2.0 technology is that, Its completely free and this will help you in promoting you online business and gets more traffic from relevant source.

You can publish links back to your website and post details about your business, you can draw out feedback and promote yourself or your business in a different ways. You can create your own blog for promoting your business, start discussions in forums and submit your site and others to the social bookmarking websites.

Basically, if you receive more and more people to visit, hear, learn about and even discuss your business, the more chance you have at getting more and more traffic. Most power of online business is to get the huge amount of visitors. That is why Web 2.0 Technology becomes the most important part of online business and Web Promotion India.

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Search Engine Optimization Tips and Tactics

Search Engine Optimization is the continuing process to promote a website on search engine (like as Google, Yahoo and MSN) to bring more visitors to the website. Many techniques such as web content development, search engine optimization, and search engine submission, Blogs, Forum are used to increase the traffic to a site.

Every day approximately 400 million searches are made on the world's leading search engines such as Google, Yahoo and MSN and each search engine has a potential customer looking for a specific product, service or topic.

Now a days, Search Engine Optimization is not a easy process to get high ranking on search engine. You need to focus on modern competitive structured and long term approach is required for effectively optimizing your website:

1.Keyword Analysis – Search Engine Optimization is wasted investment if you are targeting the wrong keywords. You may know your products, customer and market place where you want to sale for this you need to do a proper research to get right keyword.

2. Website Optimization - Website Optimization is the process of utilizing SEO techniques to make your website more search engine friendly. What search engines see and read on web pages is different from how people see and read them. Website Optimization generally has these parts:

• Domain Optimization
• Website Design
• Website Content
• Internal Linking

3. Off Page Optimization / Link Popularity - Off-Page optimization is an important factor that must be considered when trying to get a website to rank well in the search engines. Off-page optimization is a technique that is used to optimize your site without actually modifying the code on the web pages. Below are the most important factors are:

• Link Anchor Text - The most important part of search engine optimization. If you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
• Links From Relevant Theme - Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.
• Directory Listings - Each search engine has a directory that they favor more. MSN - Zeal/Looksmart, Yahoo - Yahoo! Directory, Google - DMOZ/Google Directory. To keep all of your bases covered it's best to get listed in as many as possible as many times as possible.

And More Tactics of Off Page Optimization :

• Reciprocal link building
• One way link building
• Article submission
• Press release
• Bookmarking
• Blog submission
• Participate in forums
• Build a blog

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