Search Engine Optimization is the continuing process to promote a website on search engine (like as Google, Yahoo and MSN) to bring more visitors to the website. Many techniques such as web content development, search engine optimization, and search engine submission, Blogs, Forum are used to increase the traffic to a site.
Every day approximately 400 million searches are made on the world's leading search engines such as Google, Yahoo and MSN and each search engine has a potential customer looking for a specific product, service or topic.
Now a days, Search Engine Optimization is not a easy process to get high ranking on search engine. You need to focus on modern competitive structured and long term approach is required for effectively optimizing your website:
1.Keyword Analysis – Search Engine Optimization is wasted investment if you are targeting the wrong keywords. You may know your products, customer and market place where you want to sale for this you need to do a proper research to get right keyword.
2. Website Optimization - Website Optimization is the process of utilizing SEO techniques to make your website more search engine friendly. What search engines see and read on web pages is different from how people see and read them. Website Optimization generally has these parts:
- Domain Optimization
- Website Design
- Website Content
- Internal Linking
3. Off Page Optimization / Link Popularity - Off-Page optimization is an important factor that must be considered when trying to get a website to rank well in the search engines. Off-page optimization is a technique that is used to optimize your site without actually modifying the code on the web pages. Below are the most important factors are:
- Link Anchor Text - The most important part of search engine optimization. If you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
- Links From Relevant Theme - Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.
- Directory Listings - Each search engine has a directory that they favor more. MSN - Zeal/Looksmart, Yahoo - Yahoo! Directory, Google - DMOZ/Google Directory. To keep all of your bases covered it's best to get listed in as many as possible as many times as possible.
And More Tactics of Off Page Optimization :
- Reciprocal link building
- One way link building
- Article submission
- Press release
- Bookmarking
- Blog submission
- Participate in forums
- Build a blog
For More Info Visit : Website Promotion India
