Common Mistakes in Landing Page Design

When visitors reach your website page they see first is called the landing page. It is important to implement a good strategy for search engine optimization (SEO) for web design so that the landing page is quite efficient to maximize conversion rates. The landing page creates the first impression in the minds of visitors when they reach your website and this page must be designed to effectively generate sales. It is important to keep marketing the design of the targeted landing page. Often, webmasters design several mistakes while developing the site and the landing fall to identify the elements that should enter or not enter the landing page to drive sales. We discuss below some of these common mistakes.

Slow loading

Nobody wanted to wait long before a page is opened. If you overload the landing page with embedded video, image files audios, heavy flash animation and makes the process of loading slow. A large portion of internet users are using slow connections and becomes frustrating for these users expect the page to load for too long. Consequently, the traffic was out. It is therefore advisable to use small images of the thumbnail on the landing page. Audio and video files can be linked to the landing page instead of placing them on the page. It is also good to avoid the orders of the plug-in 'of' visitors to play animations or other such files.

Misleading URL and Title

There is a high probability of a potential customer that departs from the landing page if the title does not match the content of the page or the coupling of entry. Unless visitors to find what they're looking for, you may go. It is disappointing for them to find the title of the page does not answer your question.

Complicated ‘Call to Action’ elements

The call of `Action element is equally important as tracking the conversion rates. This element starts the conversion process. The primary objective of a landing page is to make conversions. Thus, the call to action item on the page must be accessible and clearly all the necessary instructions should be given clearly. Chances improve if the conversion process involves a clear and simple actions.

Limited options for building customer base

Although it is rare that a visitor will buy your product or service on the first visit, it is possible that visitors might choose for a subscription or monthly newsletters. In addition to call `the elements of action, the landing page must have all these options so that even if the conversion does not happen in the first time, the possibilities are open to make this visitor to a potential customer at a later stage .

Inappropriate marketing content

It is very difficult for an SEO company (Web Promotion India) to determine the degree of commercialization of content that can be used in the landing page. Sometimes, the excessive marketing can make the page too heavy and could lead to distraction. It is therefore important to understand the nature of their business and then prepare the content of the ad. It is good practice to focus on discounts, special offers and special deals to maximize conversion rates while optimizing a landing page.

seo web promotion india was the first company to provide dedicated SEO in India and has a master's degree in strategy design, search engine marketing including PPC and SEO to help improve search engine ranking of a Web site. Learn more about our SEO consulting services to help enhance the online presence of your site.


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