Content Optimization

Good copy equals conversions.

This is probably the hardest factor to achieve sales through a client when seo speak begins. People must know that she needed to get lined up in Google, and she knows need to build an online presence, and of course she knows all she needs to get traffic to your site.

But site copy? Always brings up the matter, most clients proudly boast that they have already fixed your brochure the information about your site and that works just fine.

Well, it doesn't Content optimization is a skill that few people possess. Words sell, images don't. You need to get the user to take action! So in that spirit, here is a list of things to do and some to avoid:

Things to do:

* Use the main keyphrase you are targeting on every page, except the Home Page.
* Use the key phrases in their hyperlinks.
* Create a page title that is intriguing and caught the eye. Remember that words sell, graphics don't.
* Limit your use of the keyword to 2 or 3 keywords per page. If not, you can get marked with the label of the keyword spamming.
* Create supplemental content like FAQ pages, how-to pages, the glossary of industry and articles about the product.
* Use the meta tag of the description. Google refers to this when he can 'content to find a listing in DMOZ.
* Always monitor competitors and how to align the same keywords.
* Focus on the pages that have your best conversion rates.
* Think like a reporter, with the five W questions (who, what, when, where, why).
* Display your location. Studies show that people looking for local vendors, even online.


Things to avoid:

* Inserting keywords in the copyrighted material.
* Forgetting what you are looking for their audience.
* Leave the title of without title page .
* Using too many graphics.
* Waiting to implement copy changes for expected seasonal sales. You need 6 months to optimize seasonal content to give drivers time to adjust to your alterations.



Content optimization (Web Promotion India)is a continuous process of monitoring and updating. Staying true to this course, you will see results in their sales.


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